In Colombia, wine is usually overlooked in celebrations,
as Colombians typically celebrate with beer, spirits, or strong drinks.
as Colombians typically celebrate with beer, spirits, or strong drinks.
Mother’s Day was the day when wine not only took center stage on the table, but also honored every mom.
For this reason, we changed the name of our wine (Holy Rita),
into the name of each Holy Mother.
into the name of each Holy Mother.
Each bottle was hand-personalized by a typographer, with the name of LA SANTA DE LA CASA.
We increased our sales by 80% compared to the previous year, but above all,
we gave all mothers the status they deserve. Santas.
we gave all mothers the status they deserve. Santas.
