Chinese truck brands entered Colombia at ultra-low prices, no warranties, no spare parts network,
no real customer support, aiming to steal market share from established players like Chevrolet,
built on strong after-sales service.
no real customer support, aiming to steal market share from established players like Chevrolet,
built on strong after-sales service.
They arrived selling Chinese tales.
So we reminded customers of something simple:
when it comes to your truck, a brand without tales is always better.
when it comes to your truck, a brand without tales is always better.
