During the pandemic, many young people acted as if the risk didn’t apply to them,
putting their friends and families in danger with excuses like:
“That only affects the elderly.”
“I’m immune.”
“It’ll just be a small get-together.”
putting their friends and families in danger with excuses like:
“That only affects the elderly.”
“I’m immune.”
“It’ll just be a small get-together.”
That’s when Poker, the beer known for bringing friends together, stepped in.
Through an integrated campaign with a sharp message and an ironic tone,
Poker reminded them of a simple truth:
if it puts everyone at risk, it’s not friendship.
Poker reminded them of a simple truth:
if it puts everyone at risk, it’s not friendship.
