20+ years_ of experience across art direction, copywriting, and creative leadership_
My background spans the full creative process, allowing me to approach ideas that connect storytelling, culture, and business results.
Over the past decade, I’ve served as a Creative Director, leading regional and global teams across industries including medical labs, tissues, airlines, beer brands, and more. Driving high impact work through a balance of strategic clarity and bold creative execution.
Alongside my teams, I’ve earned 60+ Effie Awards, reinforcing my focus on ideas that are not only creatively strong, but real and commercially effective.
Former Grey, Leo Burnett, BBDO, Geometry, DDB, and Dieste, now at VML.
Awards and recognitions at Cannes Lions, Effie Awards, Lürzer's Archive, El Ojo de Iberoamérica, Best Ads on TV, Contagious, Ads of the World, El Dorado, among others.
Former Grey, Leo Burnett, BBDO, Geometry, DDB, and Dieste, now at VML.
Awards and recognitions at Cannes Lions, Effie Awards, Lürzer's Archive, El Ojo de Iberoamérica, Best Ads on TV, Contagious, Ads of the World, El Dorado, among others.